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Maya Chen
Algorithm & Discovery Lead at UpGrow
Hashtag strategy, Explore-page optimization, and discovery signals
Areas of Expertise
Instagram hashtag strategyExplore page and discovery optimizationInstagram SEO and keyword researchAlgorithm and ranking signalsContent categorization and topical authorityReach vs relevance tradeoffs
About Maya
Maya Chen leads Algorithm & Discovery coverage at UpGrow, focusing on how Instagram surfaces content through hashtags, keyword search, and the Explore page. Her articles break down ranking and discovery signals and how creators can balance reach and relevance.
Articles by Maya
More articles coming soon.