All plans are now60% OFF for a limited time!
Maya Chen
Algorithm & Discovery Lead at UpGrow
Hashtag strategy, Explore-page optimization, and discovery signals
Credentials
- 4 years as a data scientist in the creator-economy space pre-UpGrow
- Author of UpGrow's monthly Instagram Algorithm Report
- Designed UpGrow's three-tier hashtag framework used by 12,000+ accounts
Areas of Expertise
About Maya
Maya Chen leads Algorithm & Discovery research at UpGrow, where she runs ongoing experiments on how Instagram surfaces content through hashtags, keyword search, and the Explore page. She joined UpGrow in 2023 after four years as a data scientist at a creator-economy startup, and now publishes UpGrow's flagship monthly algorithm report read by over 50,000 marketers and creators. Maya is known internally for her hashtag-tier framework, which UpGrow customers use to balance reach and relevance. She is based in the San Francisco Bay Area and previously studied applied statistics at the University of British Columbia.
Articles by Maya
More articles coming soon.