Maya Chen

Algorithm & Discovery Lead at UpGrow

Hashtag strategy, Explore-page optimization, and discovery signals

Areas of Expertise

Instagram hashtag strategyExplore page and discovery optimizationInstagram SEO and keyword researchAlgorithm and ranking signalsContent categorization and topical authorityReach vs relevance tradeoffs

About Maya

Maya Chen leads Algorithm & Discovery coverage at UpGrow, focusing on how Instagram surfaces content through hashtags, keyword search, and the Explore page. Her articles break down ranking and discovery signals and how creators can balance reach and relevance.

Articles by Maya

Maya Chen

Algorithm & Discovery Lead at UpGrow

Hashtag strategy, Explore-page optimization, and discovery signals