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Instagram, with its 2 billion monthly active users, continues to reign as one of the most influential social media platforms today. Approximately 90% of its users follow at least one business, making it a fertile ground for businesses to grow their online presence. One feature that has been gaining traction is Instagram Guides, a tool that allows users to curate scrollable content for their communities. In this article, we explore everything you need to know about Instagram Guides and how to leverage them for your business.
What Are Instagram Guides?
Instagram Guides were introduced in 2020 as a response to the COVID-19 pandemic. The platform wanted to provide users with an avenue to create engaging, helpful, and meaningful support-based content. Initially focused on wellbeing and mental health, the feature has since evolved to serve e-commerce companies and influencers in various ways.
Instagram Guides feature videos, images, and other content with written insights, akin to interactive blog posts. They can help to set your business apart on Instagram and establish thought leadership. Businesses can create guides on how to use certain new products or services, or design educational and informative content to answer common customer questions. For more insights into using Instagram for business growth, check out our Instagram growth strategy guide for 2023.
Where To Find Instagram Guides
Instagram Guides are easily accessible. To find them on a company’s page, visit their profile, and select the “Guides” icon. This can be found next to the Instagram Reels, Tagged, and Post sections on the page. You can also discover “Recommended” Guides on Instagram, by visiting the “Shop” tab, and clicking on the “Guides” button at the top of the screen.
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