Instagram Features: Long Videos Up to 90 Minutes, No Revenue Share Yet

Instagram Features is a new long-video format that allows videos up to 90 minutes, compared with the 20-minute maximum for Reels, but it is only in a test. It started in Brazil, reached select US creators on 26 October 2026, and Instagram head Adam Mosseri said in a clip played on 2 November 2026 that getting it to everyone will take "probably months". No revenue share has been announced: a Meta spokesperson said it is "too early to share a long-term monetization model", and Digiday reported on 6 November 2026 that Instagram offered a handful of select creators between 50,000 and 500,000 dollars to post long-form work. We read each source named in this article on 12 November 2026.

What Instagram Features is

Instagram announced Features on Monday 26 October 2026 in a video from Mosseri and Tessa Lyons, Instagram's VP of product. TechCrunch described it as a new type of video upload that lets creators share "Features", videos up to 90 minutes long. Fast Company called it Instagram's first major push into long-form, horizontal video.

Instagram said the format is meant for extended content such as podcasts, vlogs and interviews, according to Social Media Today. Adgully reported that the videos will not be exclusive to Instagram, so a creator can post the same video elsewhere.

Two details matter for how Features sits next to Reels:

• Clips as Reels. A creator can post the full video and link up to eight Reels to it. Viewers who find a clip can go on to the longer video. Instagram began testing this in Brazil earlier this year and said it would start expanding it to select US creators that week, per Social Media Today.
• TV app. Viewers can save the longer video to send to the Instagram app on their TV. Adgully reported that Instagram's TV app has reached Apple TV in the US and will carry Features.

Reels are not going away. Lyons said in the announcement video: "Reels is still going to be a core part of Instagram. But when you want to go deeper with the creators you love and the content that they're creating, you should be able to do that on Instagram."

How long can an Instagram video be now?

Features videos can run up to 90 minutes. Fast Company wrote that this is "quite a jump from the former 20-minute maximum for vertical videos on Instagram Reels."

That makes two different caps for two different formats. The 90-minute limit belongs to Features, which is in testing. Reels have their own limit: Instagram's Help Center page "Record a reel on Instagram" says you can record and edit videos up to 20 minutes with Instagram Reels, and that Reels over 3 minutes won't be recommended to new audiences.

Who can post Features today

Only a small group. Instagram had already tested Features with creators in Brazil, and per Social Media Today it began rolling the option out to select creators in the US on 26 October 2026, with plans to expand in the coming months. TechCrunch put it as a "small test" in the US.

Mosseri explained the pace in a clip played on The Instagram Stories podcast on 2 November 2026. He said: "we're starting to test it in a few countries, not with everyone." On how long the wider release will take, he said: "it's going to take probably more than weeks, probably months, to get it out to the rest of the world."

If you do not see Features in your app, there is nothing to fix on your account. We found no Instagram page that lists requirements for getting Features, and the reporting above describes a selected-creator test, not an unlock you can earn with a follower count.

Do creators get paid for Features?

No revenue share has been announced yet. What has been said so far:

• Meta's position. A Meta spokesperson told TechCrunch: "It's too early to share a long-term monetization model, but we're exploring ways for creators to earn from brands, fans, and Instagram, including performance-based incentives."
• Mosseri on Instagram's existing pay. On the Colin and Samir Show he said: "right now, the way that it works on Instagram primarily is you primarily get paid by brands." He also described a small performance-based program and said "we spend more money than we make back by a long shot."
• Direct offers. Digiday reported on 6 November 2026 that Instagram offered a handful of select creators between 50,000 and 500,000 dollars to post long-form content through Features, and that it has offered no concrete monetization pathway beyond that.
• Brand deals. Adgully reported that Lyons said established creators can bring their existing brand deals to Features and that Instagram is working on deals with some early creators.

For comparison, TechCrunch noted that creators enrolled in YouTube's Partner Program get 55% of the ad revenue YouTube earns from their videos. Instagram has announced no equivalent for Features.

Creators are still deciding what to do with that. In a survey Shine Talent Group sent to 50 of its creators, 93 percent said Instagram would have to change its revenue policies before they would post long-form content, per Digiday. Mustafa Aijaz of the media company SoaR told Digiday he plans to use it as another place to post for now: "We'll post our content there, why not? But I'm not making content for Instagram at this moment in time."

What else Instagram announced

Alongside Features, Instagram is working on better discovery for Live video and on a profile hub for episodic Reels. Social Media Today described the Series option as a way to tag Reels within a dedicated topic set, which Instagram has tested since June and plans to roll out more widely.

What this means for growing on Instagram now

For almost every account, Reels remain the video format that works today, and Lyons said they will stay core. Reach for those Reels still depends on what people do with them. In an interview reported by BuzzInContent on 28 October 2026, Mosseri said Instagram focuses "way less on watch time than all the competition does, but we do care about watch time", and that sends per reach "matters a ton" for reaching people who do not already follow you.

If your Reels are not reaching new people yet, how to use Instagram's trial reels is a test format available now to eligible accounts, and UpGrow's Instagram growth service engages audiences you pick, such as competitors, hashtags and locations, without asking for your Instagram password.

FAQ

How long can an Instagram video be?

Up to 90 minutes in Features, which is in testing. Reels can run up to 20 minutes, according to Instagram's Help Center; Fast Company called Features "quite a jump" from that maximum.

Can I post a 90-minute video on Instagram today?

Only if Instagram has given you access to Features. It began with creators in Brazil and reached select US creators on 26 October 2026. Mosseri said the wider release will take "probably months".

Does Instagram pay creators for Features?

No revenue share has been announced. A Meta spokesperson said it is too early to share a long-term monetization model, and Digiday reported offers of between 50,000 and 500,000 dollars to a handful of select creators.

What is Clips as Reels?

A way to post a full long video and link up to eight Reels to it, so a viewer who finds a clip can go on to the longer video.

Is Instagram Features the same as IGTV?

TechCrunch compared them: Instagram encouraged longer uploads eight years ago with IGTV, which is now defunct, and Features is the new attempt at long-form video.