Maya Chen
Hashtag strategy, Explore-page optimization, and discovery signals
Areas of Expertise
- Instagram hashtag strategy
- Explore page and discovery optimization
- Instagram SEO and keyword research
- Algorithm and ranking signals
- Content categorization and topical authority
- Reach vs relevance tradeoffs
About Maya
Maya Chen leads Algorithm & Discovery coverage at UpGrow, focusing on how Instagram surfaces content through hashtags, keyword search, and the Explore page. Her articles break down ranking and discovery signals and how creators can balance reach and relevance.
Articles by Maya
More articles coming soon.