Instagram is a constantly evolving community, with new trends emerging and fading regularly. Brands that can quickly adapt to these trends and incorporate them into their marketing strategies are likely to thrive. Here, we've compiled the 15 most impactful Instagram trends for 2024 that you should be aware of.
15 Important Instagram Trends For 2024
1. Instagram Rivals Television
Ever since IGTV's inception in 2018, it has grown significantly. According to Instagram, 78% of total mobile data traffic will be dedicated to mobile video, with IGTV contributing significantly to this trend.
Brands should consider incorporating long-form video content in a vertical format into their strategy. This can include behind-the-scenes moments, Q&A sessions, and interviews with influencers. IGTV essentially provides you with a platform to broadcast your own TV show. For more insights on leveraging IGTV, read our blog post on Instagram growth strategies.
2. Rise Of Relatable Influencers
Transparency in influencer marketing is now obligatory with the use of paid partnership tags like #ad or #sponsored. This has resulted in the rise of relatable influencers who share both the glamorous and real aspects of their lives. Brands can leverage this trend by partnering with micro-influencers who are often perceived as more trustworthy by their followers. To learn how to grow your Instagram followers organically, check out our guide.
