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Head of Growth Research at UpGrow
Follower acquisition and audience-growth modeling
Daniel Cole is Head of Growth Research at UpGrow, where he and his team analyze follower trajectories across more than 100,000 Instagram accounts to find the repeatable patterns behind sustained growth. Before UpGrow he spent five years as a growth marketer for SaaS startups in Toronto and London, and now translates that quantitative lens into Instagram-specific playbooks for creators and brands. He's been at UpGrow since 2021 and writes most of the publication's deep-dives on follower acquisition, niche selection, and bio optimization. Daniel splits his time between Lisbon and Toronto and is a low-key obsessive about cold-brew coffee.
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