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Daniel Cole
Head of Growth Research at UpGrow
Follower acquisition and audience-growth modeling
Credentials
- 5+ years in B2B and creator growth marketing before UpGrow
- Built UpGrow's follower-trajectory model used to benchmark 100,000+ accounts
- Quoted in industry social-media trend reports on Instagram growth
Areas of Expertise
About Daniel
Daniel Cole is Head of Growth Research at UpGrow, where he and his team analyze follower trajectories across more than 100,000 Instagram accounts to find the repeatable patterns behind sustained growth. Before UpGrow he spent five years as a growth marketer for SaaS startups in Toronto and London, and now translates that quantitative lens into Instagram-specific playbooks for creators and brands. He's been at UpGrow since 2021 and writes most of the publication's deep-dives on follower acquisition, niche selection, and bio optimization. Daniel splits his time between Lisbon and Toronto and is a low-key obsessive about cold-brew coffee.
Articles by Daniel
How to Buy Instagram Followers in 2026: The Complete Guide
What separates real follower providers from scams, and the smartest way to grow in 2026.
How to Get Your First 1,000 Instagram Followers
A step-by-step playbook for new creators starting from zero.
Is Buying Instagram Followers Safe?
The risks, the reality, and how to protect your account.