Winning TikTok’s “Most Loved” Badge: Leverage the New Shop Feature to Skyrocket Sales
Learn how to achieve TikTok's 'Most Loved' badge by enhancing customer satisfaction, shipping, and service to increase sales.
To earn TikTok’s “Most Loved” badge and boost your sales, focus on these key areas:
- Customer Satisfaction: Maintain high ratings (4.5+ stars) and gather positive reviews.
- Low Returns: Minimize returns and cancellations through accurate descriptions and quality control.
- Shipping Performance: Deliver orders on time with fast, reliable shipping.
- Customer Support: Respond to inquiries within 24 hours and resolve issues quickly.
TikTok introduced the badge in February 2025 to highlight top-performing products that excel in customer satisfaction, shipping, and service. Products with this badge gain better visibility, build trust, and reduce buyer hesitation. Use TikTok Shop tools like analytics and customer-generated content to improve performance and secure the badge.
| Key Metrics | Target |
|---|---|
| Average Rating | 4.5+ stars |
| On-Time Shipping Rate | 95%+ |
| Return Rate | Under 5% |
| Response Rate | 95%+ within 24 hours |
These 5 Tiktok Shops are Crushing it Right Now (Examples of ...
Requirements to Get the 'Most Loved' Badge
To earn the 'Most Loved' badge, you need to excel in three key areas: customer ratings, returns, and shipping performance.
Customer Ratings and Reviews
- Achieve consistently high ratings.
- Gather a large number of reviews.
- Ensure customers feel satisfied with their purchases.
Return and Cancellation Standards
- Keep return rates as low as possible.
- Reduce order cancellations.
- Focus on delivering a seamless experience to avoid returns and cancellations.
Shipping Performance Rules
- Deliver orders on time and as promised.
- Process shipments quickly and accurately.
- Maintain reliable shipping practices across all orders.
Consistently meeting these benchmarks is essential to keep the badge.
Setting Up Your TikTok Shop for Success
Now that you know what it takes to meet the badge criteria, it’s time to build your TikTok Shop to match those standards.
Creating Strong Product Pages
A well-crafted product page can attract shoppers and minimize returns. Here’s how to make yours stand out:
- Visuals: Include high-quality videos that showcase your product in action.
- Descriptions: Provide accurate details like dimensions, materials, and care instructions.
- Pricing: Display full costs upfront, including shipping fees.
- Bio: Add direct product links for easy navigation.
Pricing Your Products Effectively
TikTok Shop takes a 5.00%–6.00% commission, with no extra transaction fees. To make the most of your pricing strategy:
- Keep an eye on competitors: Check the prices of similar items on TikTok Shop.
- Use psychological pricing: For example, price items at $19.99 instead of $20.00.
- Adjust based on demand: Raise prices for popular products and offer discounts on slower sellers.
Managing Orders and Providing Support
Smooth order management is key to staying eligible for the badge. Here’s what to focus on:
- Double-check orders: Ensure shipping addresses and order details are accurate.
- Keep customers informed: Use automated tracking and reply to inquiries within 24 hours.
- Be transparent: Clearly outline your return and exchange policies.
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Getting More 5-Star Reviews
Building up a strong review profile is key to earning TikTok's "Most Loved" badge. A solid review strategy not only boosts ratings but also strengthens credibility, which is essential for securing this recognition.
How to Ask for Customer Reviews
Follow up with customers a few days after delivery with a friendly message and a direct link to leave a review. For example: "Enjoying your new [product]? We'd love your honest feedback on TikTok Shop!" Including a direct link simplifies the process for customers. If you receive negative feedback, make sure to respond quickly and professionally.
Responding to Bad Reviews
Did you know that 54% of shoppers expect a response to negative reviews? Here’s how to handle them effectively:
- Respond quickly: Aim to reply within 24-48 hours to show customers you care.
- Be specific: Address the customer’s concerns directly.
- Offer solutions: Whether it’s a refund, replacement, or another resolution, provide clear next steps.
"We value hearing from customers and need this constant feedback loop, whether it's negative or positive, or we aren't going to get better", says Drew Frey, Community and Advocacy Manager at Webroot.
Boots pharmacy is a great example of this approach in action. They saw a 186% jump in purchase intent after they started responding to negative reviews with helpful product advice.
Using Customer Content in Your Shop
Customer-generated content can do wonders for trust-building. In fact, 85% of consumers trust user-generated content more than traditional brand messaging. Here’s how you can use it effectively:
| Content Type | Tips | Benefit |
|---|---|---|
| Customer Photos | Showcase real people using products | Adds authenticity |
| Video Reviews | Share customer experiences | Demonstrates product value |
| Written Testimonials | Highlight verified buyer badges | Builds trust |
Want to take it further? Create a branded hashtag for your TikTok Shop and encourage customers to share unboxing videos or product demos. This not only creates engaging content but also fosters a sense of community.
Research shows that 81% of shoppers are willing to pay more for products that feature user-generated content. To encourage this, you can:
- Develop product-specific hashtags
- Highlight customer content on your page
- Show appreciation by thanking customers
- Engage with all types of feedback
"One of the really important parts of customers reading ratings and reviews is that they trust that they're authentic and relevant to the item. Otherwise, we potentially lose that trust that customers were looking for from reviews in the first place."
Measuring and Improving Results
Key Metrics to Track
To keep your 'Most Loved' badge, focus on these performance indicators:
| Metric Category | Key Metrics | Suggested Targets |
|---|---|---|
| Customer Satisfaction | Average Rating Score Review Response Time |
High ratings (e.g., 4.5+ stars) Responses within 24–48 hours |
| Order Fulfillment | On-time Shipping Rate Delivery Success Rate |
95%+ on-time shipping 98%+ delivery success |
| Returns Management | Return Rate Resolution Time |
Low returns (e.g., under 5%) Resolutions within 72 hours |
| Customer Service | Response Rate Resolution Rate |
95%+ response rate 90%+ resolution rate |
These numbers help you identify areas for improvement and are central to the insights provided in TikTok Shop reports.
Using TikTok Shop Reports
TikTok's analytics dashboard is a goldmine for tracking customer feedback, returns, shipping efficiency, and inventory levels. By digging into this data, you can make smarter decisions about your product listings and overall strategy.
- Spot Trends: Look for patterns in returns and review feedback to pinpoint areas for improvement.
- Shipping Insights: Check delivery times and success rates to ensure smooth order fulfillment.
- Inventory Monitoring: Track stock levels and turnover to avoid overstocking or running out of popular items.
"Eva's AI analyzes returns data alongside other business-critical metrics, enabling brands to make informed decisions about inventory management, customer service, and product listings." - eva.guru
This data can guide your next steps for improving performance.
Adjusting Based on Insights
Short, engaging videos and interactive ads can increase conversions by 20–30%.
Here’s how to refine your TikTok Shop strategy:
- Content Strategy: Focus on creating short, attention-grabbing videos to hold viewers' interest.
- Interactive Features: Use polls and clickable CTAs to encourage engagement and drive sales.
- Product Listings: Update descriptions to address common customer questions and reasons for returns.
- Customer Service: Ensure fast response times and clear communication to build trust.
If you notice a spike in return rates, dig into the reasons behind them. Adjust product descriptions and policies as needed to better match customer expectations. Also, make sure your advertising reflects your current inventory and avoids overpromising, which can lead to unnecessary returns.
Conclusion: Steps to Earn the Badge
Getting TikTok's "Most Loved" badge requires top-notch performance in four key areas: product quality, customer service, shipping, and returns. Here's a clear plan to help you succeed:
| Focus Area | What to Do |
|---|---|
| Product Quality | • Write accurate product descriptions • Apply strict quality checks • Include detailed specifications |
| Customer Service | • Answer inquiries quickly • Resolve problems effectively • Communicate professionally |
| Shipping | • Ship orders on time • Work with dependable carriers • Share precise tracking info |
| Returns | • Set clear return policies • Handle returns promptly • Solve common return concerns |
Focus on these areas to build trust and improve your shop's visibility.
Why are strong reviews so important? Because 91% of consumers read reviews before making decisions. Reviews that highlight your excellent service and product quality can help you stand out. The "Most Loved" badge shows potential buyers that your shop consistently delivers great customer experiences and reliable performance.
Follow these steps to meet TikTok's high standards and grow your shop's success.
